Why 360 Video Is The Future Of Digital Media
Most videographers still consider shooting videos very expensive, but technology has advanced to a point where it is extremely cheap to make more immersive content for the audience. This means that in future we will be anticipating an explosion of 360-degree video content. 360 video is basically a video recording that allows the viewer to view the entire location that has been filmed in a 360 degrees angle. This type of video content is shot using a collection of cameras or an omnidirectional camera recording the same shot at the same time. The viewer is able to control the viewing direction during playback to get a panoramic view in 360 degrees.
How To Make 360-Degree Video
Also known as spherical videos or immersive videos, 360-degree videos are typically recorded using a rig of special multiple cameras or a dedicated camera mounted with multiple camera lenses filming overlapping angles simultaneously. This separate footage is then merged together through a process referred to as video stitching to form one spherical video piece. The contrast and color of each shot is set in a way that it is consistent with all the other shots using special video editing software, or may be done by the shooting camera.
How Do You Watch It?
There are several ways of viewing 360 video content but one of the most immersive is through VR headsets such as Google Cardboard, Oculus Rift and Samsung Gear. Watching through these devices ensures that your field of vision is completely immersed in the virtual environment. Done the right way, 360 video has the ability to create immersive brand experiences that are second to none.
The Benefits Of 360-Degree Video
Viewers get an immersive experience of the entire environment in all of its glory as opposed to showing the viewer some sections of the environment. The viewers have the power to decide where to look and when and with advanced platforms like Facebook and YouTube that are now offering 360-degree video streaming, it is now easier to get on with your projects. 360 videos can easily translate into virtual reality while using a split screen with the help of affordable headsets such as Google Cardboard. This offers viewers a sense of immersion and presence that traditional videos cannot offer. The immersive quality of 360 videos helps your viewers to connect with your content in an emotional and meaningful way.
The presence of stereoscopic sound design enables your audio to become an effective tool to direct attention and develop your story. 360-degree video production is the latest frontier offering opportunities to explore innovative and fresh storytelling techniques with exceptional results. The technology used to make 360 videos is improving daily hence imaging looks more realistic in terms of virtual reality allowing users a more interactive and immersive virtual experience.
There are many industries that can benefit from 360 video but marketers are increasingly using it to improve their audience engagement as they are likely to become more immersed in a story when they see it from all angles and perspectives. These videos can be watched with or without a headset on both mobile devices and computers. This promotes user accessibility while allowing the viewer to be in control of their viewing experience promoting a higher audience engagement. You also have the ability to monitor audience engagement since you are able to see the parts of the video that are of interest to the viewers unlike regular format videos. Adopting this video technology early will allow you to engage more with new audiences and stand out before this innovation becomes another marketing standard.
The Future Of 360-Degree Video
While 360 video is considered to fall under the VR umbrella, it is not entirely a virtual reality as its content is normally pre-recorded. 360-Degree content however presents brands with a perfect opportunity to create more lasting, valuable and memorable experiences for the viewers. To fully maximize its potential, it must be goal oriented with a broader commercial value in mind through creation of innovative content that can appeal to a large audience. Innovative content is that which has the ability to give customers a first-hand experience allowing them to better understand your products or services. Any brand that will put the user first and take advantage of this medium to meet their needs and wants as opposed to purely generating PR, will definitely stand out from competitors.